“Let’s be honest, there’s some really serious competition right now,” Mosseri said. “TikTok is huge, YouTube is even bigger and there are a lot of other upstarts as well.” To stay competitive, Mosseri said Instagram has to embrace that aspect of itself, “and that means change.” One way the app will change is with Instagram handing out more recommendations. Mosseri referenced a test the company kicked off last week that’s seen it intersperse “Suggested Posts” in users’ feeds. He also said Instagram plans to embrace video more broadly, focusing on full-screen and immersive content.
Source - https://www.engadget.com/