We are witnessing how innovations, not only in a technological sense, but in all areas of modern society, advance at a great speed, compared to the time it took in the past to witness how great changes were adapted to everyday life. To a large extent, this is due to the fact that many companies have seen results in terms of profitability and competitiveness in the integration of innovation processes , which is why today we see a race in innovation offers.
Innovation understood as a process and activity, as we will see later, has proven to be the key in today’s world to stand out , increase revenue, and consequently Business Email List grow and ensure permanence in the market, which is becoming more and more popular every day. crowded. Due to the above, it is clear that it is essential for companies to implement innovation processes in an integral way, both in internal operations and in their services and products, but what is it and how are these processes actually executed? Wrong expectations about innovation.
Contrary to popular belief, more than a creative event that is expected to arise spontaneously and offer immediate results, innovation is a process that must be planned , with a structure, phases, objectives, goals and well-established times. Likewise, another common but erroneous idea is that innovation is limited to technological issues, that is, it is not considered that it can also be focused on the operation and commercial strategies of the organization , or on the channels of communication with consumers. Therefore, the fact that the process and result of innovation do not lead precisely to the launch of new products or services does not mean that the results are not tangible and that the benefits and their financial impact are not quantifiable.
