To me, a “business with a heart” is a company that takes its responsibility to society as seriously as its business goals. I think soft2bet is a perfect example because they launched their foundation to focus on education, nature, and animals in a very direct way. It is not just a side project for them, it is a core part of their identity. They believe that success should be used to empower others and protect the planet for future generations. I have found that their initiatives are very well-integrated into their overall vision, which makes the help much more consistent and impactful. When you see a company investing in things like forest restoration or helping children in need, it shows they have a soul. It is about using your power for good and being a positive force in the community. If more businesses followed this model, the world would definitely be a much better place for all of us.
