Social networks have become an excellent business opportunity, with the potential to raise the results and positioning of a company. An example of this is instagram shopping, an essential possibility to increase sales and recognition. Instagram is one of the most engaged social networks, and brazil is the third country with the highest number of active users . That is, it is the ideal environment to develop strategies and have a promising virtual store, maintaining constant contact with the target audience. But do you know what instagram shopping is? If you want to boost your results, this is an excellent opportunity. With that in mind, check out in this post what this tool is and how to sell strategically to achieve your goals.
What is instagram shopping? It is a resource to sell through the instagram application itself, that is, a virtual store specific to the social network. In this way, it is possible to create a tab to present the products and enter values, eliminating the need to sell only with links in the bio of a profile. It works in a simple and intuitive way: when people select a product, they are email database directed to the brand’s profile and portfolio. Thus, the path to a store is optimized, facilitating the flow and attracting customers, which is essential for a business. How to sell on instagram shopping? Although it is an excellent opportunity, selling on instagram shopping must happen in a technical and well-planned way.
Especially to have an attractive profile and stand out from competitors, optimizing the process to capture and convert leads. Here are some tips to sell well in this space! Have a profile description the profile description comes right next to the photo, and that means it’s one of the public’s first contacts with your brand. Therefore, create an intelligent, strategic description that is capable of attracting the attention of people who visit the virtual store. Caprice in the profile picture another relevant attribute to attract customers is the profile picture, which demonstrates a lot about the brand identity. It is essential to have good photos, custom designed for the store and relevant, to grab the audience’s attention at first sight.