Technical SEO Training: Find Problems & Opportunities. Core Web Vitals, Local SEO Audit, Schema, & Other Top Strategies
INTRODUCTION (3 lectures) (16:38)
- WHO IS THIS COURSE FOR? (07:36)
- ALIGN YOUR BUSINESS STRATEGY WITH SEO AUDIT (07:21)
- HOW OFTEN TO DO AN SEO AUDIT (01:41)
CORE WEB VITALS (1 lecture) (12:43)
TOOLS TO AUDIT YOUR KEYWORDS (1 lecture) (08:03)
STRATEGIES TO AUDIT YOUR EXISTING KEYWORDS (1 lecture) (12:56)
HOW TO FIND NEW KEYWORD OPPORTUNITIES (1 lecture) (09:20)
KEYWORD MAPPING AND SEARCH INTENT (1 lecture) (05:21)
HOW TO USE YOUR KEYWORDS (1 lecture) (03:32)
KEYWORD GAP (1 lecture) (19:14)
KEYWORD CANNIBALIZATION (1 lecture) (10:39)
SEO FRIENDLY WEBSITE STRUCTURE (1 lecture) (10:07)
INTERNAL LINKS (1 lecture) (17:52)
EXTERNAL (OUTBOUND) LINKS (1 lecture) (07:13)
INBOUND LINKS (BACKLINKS) (1 lecture) (22:49)
BACKLINKS: CONTENT GAPS (1 lecture) (05:38)
ORGANIC TRAFFIC (1 lecture) (07:27)
SEO AUDIT WITH GOOGLE ANALYTICS (1 lecture) (07:31)
CONVERSION RATE OPTIMIZATION (CRO) (1 lecture) (10:20)
QUALITY QUIDELINES AND PENALTIES (1 lecture) (07:15)
INDEXING (1 lecture) (12:58)
CRAWLABILITY ISSUES (1 lecture) (16:07)
CRAWL BUDGET (1 lecture) (09:32)
URL CANONICALIZATION (1 lecture) (07:50)
ROBOTS.TXT (1 lecture) (05:30)
DWELL TIME (1 lecture) (06:40)
SITE SPEED (1 lecture) (12:02)
DNS SETTINGS, DNS LOOKUPS, & SERVER CONNECTIVITY (1 lecture) (05:34)
MOBILE-FRIENDLY PAGES (1 lecture) (08:28)
IMPORTANCE OF SSL CERTIFICATES (1 lecture) (05:13)
SELECT ONE BROWSABLE VERSION OF YOUR SITE (1 lecture) (01:31)
VALIDATION CHECKS (1 lecture) (02:00)
IMPROVE ON PAGE SEO (1 lecture) (22:33)
PAGE TITLES (1 lecture) (08:15)
PAGE DESCRIPTIONS (1 lecture) (11:05)
USER EXPERIENCE (UX) (1 lecture) (18:36)
HOW TO MEASURE USER EXPERIENCE (UX) (1 lecture) (15:34)
CONTENT STRATEGY: CONTENT AUDIT (1 lecture) (22:22)
CONTENT STRATEGY: OPTIMIZING FOR SEARCH INTENT IS A MUST (1 lecture) (04:27)
CONTENT STRATEGY: TOPIC RESEARCH (1 lecture) (05:40)
CONTENT STRATEGY: CONVERSION-ORIENTED WRITING (1 lecture) (20:18)
CONTENT MARKETING (1 lecture) (09:30)
RANKING FOR YOUR BRAND NAME (1 lecture) (10:21)
SCHEMA (1 lecture) (14:14)
E-A-T (1 lecture) (08:06)
YMYL (YOUR MONEY YOUR LIFE) (1 lecture) (02:32)
OPTIMIZE FOR VOICE SEARCH (1 lecture) (11:11)
OPTIMIZE FOR FEATURED SNIPPETS (1 lecture) (13:58)
IMAGE SEO (1 lecture) (12:31)
GOOGLE MY BUSINESS (is now Google Business Profile) (1 lecture) (14:21)
LOCAL SEO (1 lecture) (22:31)
SOCIAL SIGNALS (1 lecture) (11:37)
VIDEOS: INTRODUCTION (1 lecture) (04:22)
VIDEOS: FEATURED VIDEO SNIPPETS (1 lecture) (10:52)
VIDEOS: GROWING YOUR YOUTUBE CHANNEL (1 lecture) (02:40)
VIDEOS: ENRICH YOUR ONLINE PROPERTIES WITH MORE VIDEOS (1 lecture) (02:16)
ADDITIONAL THINGS TO CHECK (1 lecture) (01:43)
SEO AUDIT RESOURCES (1 lecture) (00:32)
TOOLS & GUIDES (1 lecture) (00:40)
SEO NEWS RESOURCES (1 lecture) (00:30)
TOP EXPERTS TO FOLLOW (1 lecture) (00:51)
2022: LAMDA, MUM, AND OTHER SEO TRENDS (1 lecture) (19:13)
SPECIAL EVENT: DIGITAL INSIGHTS FROM TOP WOMEN IN TECHNOLOGY FOR 2021 AND BEYOND (8 lectures) (01:01:48)
PART 1 (13:07)
PART 2 (07:36)
PART 3 (09:20)
PART 4 (05:57)
PART 5 (05:58)
PART 6 (10:57)
PART 7 (06:00)
PART 8 (02:53)
BONUS LECTURE (1 lecture) (00:22)