Netflix India has dropped prices across its subscription plans in a bid to expand its user base amid intense competition from Disney+Hotstar, Amazon Prime and a host of other Indian Subscription Video on Demand (SVOD) players.
The company has reduced its popular mobile plan to Rs 149/month from Rs 199/month. The basic plan now costs Rs 199/M instead of Rs 499/month, the standard plan stands at Rs 499/month instead of Rs 649/month and the premium plan is down to Rs 649/month from Rs 799.
Amongst competitors, Amazon Prime’s monthly plan starts at Rs 129/month, while Disney+Hotstar charges its subscribers Rs 1499 yearly for premium services and Rs 499 for Disney+Hotstar mobile.
The new plans are being termed ‘Happy New Prices’ by the company and come into effect on December 14, 2021.
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