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The 1-Page Marketing Plan By Allan Dib

Marketing is a skill, and like any skill, it can be learned.

It’s called the 1-Page Marketing Plan because you can fit your direct response marketing plan for your small business on a single page.

It covers three marketing phases: before lead generation, during lead generation, and after the prospect becomes a customer.

Each phase has three steps, totalling 9 steps on the page.

This book is brilliant.

I cannot decide what I loved most about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices (which happens depressingly rare nowadays).

The 1-Page Marketing Plan

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