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Overview
When a prospect searches your brand name, they see what Google decides to show them. What Google decides to show your prospect may not be your perfect brand message, and you might very well lose that sale if you don’t have the full control over your Brand SERP.
In this course, Jason Barnard will show you how to make sure your audience sees the brand message you want. Jason will also teach you how to improve your Brand SERP in just a few hours. He’ll walk you through a plethora of simple yet highly effective starting steps: improving the top of SERP (your homepage), triggering and managing rich sitelinks, improving your social channels… and much more.
About Jason Barnard
Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym “The Brand SERP Guy” for his professional work.
