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This course teaches the essentials of SEO, including how Google works and how to explain it to clients. You’ll learn in-depth keyword research, create effective SEO strategies with keyword mapping, and master a “fill-in-the-blank” method for on-page optimization. The curriculum also covers specialized SEO approaches for web design and content creation, along with guidance on selling and pricing SEO services. You’ll gain practical skills in client communication, reporting results, and using helpful toolkits and checklists to confidently manage your SEO work.
