The guy who built the ad machine just told a jury exactly how it was designed to hook your kids
11 years inside Meta. $10M+ in unvested stock abandoned. 4 million kids under 13 on Instagram. One man’s testimony could cost Meta billions.
Brian Boland, former VP of partnerships at Meta, took the stand in a California courtroom this week. He spent over a decade building the system that prints Meta’s money. Now he’s telling a jury that same system was designed to be — his words — “absolutely relentless” in chasing engagement from teens. And Zuckerberg’s response when Boland flagged harmful algorithm data? “I hope there’s still things you’re proud of.”
