You have reached your traffic goal on your website but unfortunately your visitors are not clicking where they should. Which means your conversion goals are not being met. However, you apply the necessary techniques to the letter to get them to click on your call-to-action (call-to-action buttons). In short, how to encourage your visitors more without practicing forcing? This is what we are going to discover together in this article dedicated to nudge marketing , incentive marketing that will allow you to increase conversions .
What is nudge marketing? Nudge marketing is a type of marketing that uses psychology to influence customer behavior . By understanding Decision Maker Email List how people make decisions, nudge marketing can influence them to engage in a desired behavior, such as buying a product or visiting a website.
Nudge marketing has proven effective in a wide range of contexts, from the most mundane to the most clever. For example, at Amsterdam airport, “fly” stickers are installed in men’s urinals. Why ? To encourage better aiming and thus avoid problems of cleanliness and waste of water for cleaning. So this is an example of the use of nudge marketing.