The IT Factor Course by Chase Hughes
Hard to Be, East to Spot
The ‘it factor’ or ‘X-Factor’ as some refer to it, is a magnetic presence that draws people in wherever they go. They usually have an unusual calmness, confidence, assertiveness, dominance, authenticity, and focus, and almost always possess superb conversational and verbal skills.
It’s why we vote, who we read about, who we follow, and often how we spend our money. The ‘it factor’ person is able to create a bubble around them, enveloping and capturing the focus, attention, and admiration of people in their presence.
